Students in the bachelor Psychology & Technology learn how technology influences people and how to use their knowledge of psychology to make technology function optimally for its users. Graduates know how people think, act, feel, observe and take decisions, and have the knowledge to understand how technologies work. The students try to adapt the technology to the individual with the aim of getting the best user experience and societal value out of a technology. Examples are smart interfaces, social robots, persuasive technologies, ambient intelligence, brain-computer interfaces, or big data.